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Enhancements

Netflix

Enhance the Netflix application with additional features to improve user convenience and make it more user-friendly.

UX/UI designer

Role

Tool

Figma

Techniques

- Interviews
- User Groups
- Wireframe & Prototype

Profile Picture Change Feature

Users can change their profile picture to their liking by selecting from their device's photo library or choosing from character images provided by Netflix.

Interactive Feature

In each episode or scene of a movie, there will be markers allowing users to express their emotions. This feature enhances the viewing experience and addresses the issue of users getting bored with traditional movie-watching methods.

Chatbot Feature

Introduce a chatbot feature to promptly answer questions and resolve issues for users in real time.

AR Scan Feature

The system scans actors' faces and displays all movies in which they have appeared, along with their biography.

Screentime Feature

Displays the amount of time spent using the application .

 Adjust Various Systems Within the Application

Enhance the Search Feature to Mirror the Website Format Within the Application 

Implement #Hashtag Functionality in Each Movie for Easier User Search

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Users can block movie genres
they dislike or are afraid of,
and there will be icons added
for each movie genre.

 Add a time stamp feature where users can bookmark scenes they like or find interesting.

User testing

Selection of Sample Population

  • Non-probability sampling methods

    Convenience sampling involves selecting participants for a study based on their easy availability or proximity, without specific criteria or initial screening. This method selects samples without considering the population's characteristics or their distribution.

  • Method of Selecting Sample Groups

    The selection involves choosing users who have been using the Netflix application for more than one month.

  • Purposive sample

Types of Interview Methods
   1. Semi-structured Interviews:
      Semi-structured interviews involve a flexible approach where an interviewer has a set of core questions but can also explore additional topics or probe deeper based on the participant's responses. This method allows for a balance between structured questions and open-ended discussions, providing rich qualitative data.

    2. Focus Groups:
        Focus groups gather a small group of participants (typically 6-10 people) to discuss specific topics or issues in-depth. Facilitated by a moderator, focus groups encourage interaction and group dynamics, generating insights through group discussion and consensus building.

  • Target Audience

18 - 25 Years Old

Survey Results

  • 85.93% of users desire features such as the ability to choose their Netflix profile picture and the addition of interactive movies.

  • 74.94% of users believe that the functionality within the application is not sufficiently efficient.

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