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CR PDPA Consent
Redesign
Redesign the PDPA Consent project or the personal data protection survey form to protect personal information and recommend suitable products tailored to each customer.
The new design will enhance visual appeal and improve usability.
Role
UI designer
Tool
Figma
Techniques
- User Testing
- Competitive Analysis
- Wireframe & Prototype
- A/B Testing
Pain Points
For the PDPA screen in the previous version of the Krungthai Bank application.
Requirements from the Business team
The previous design screen had too much text and was visually cluttered.
User feedback
- Too much content, unclear where to focus.
- Reluctant to complete.
- Rarely read.
Competitor Analysis
From the analysis of seven competitors, including Bangkok Bank, Siam Commercial Bank, Kasikorn Bank, TMB Bank, the 7/11 application, and the DTAC application, it was found that Kasikorn Bank's PDPA form screen incorporates images, making it more engaging and user-friendly compared to other forms that are predominantly long text descriptions.
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