LUXURY 29
The Application
I was responsible for designing both the User Interface (UI) and User Experience (UX) for the voucher redemption and promotional features of the Luxury 29 mobile application. This app is a well-known platform in Thailand specializing in the sale of high-end, luxury brand products.
My role involved ensuring a seamless and visually appealing user journey while optimizing the usability of discount vouchers and promotions to enhance customer engagement and satisfaction.
Solo UX/UI designer
Role
Tool
Figma
Techniques
- Social Media Listening
- Wireframe & Prototype
- Design System
Home Feature
Design an interface menu for "Special Discount" or discount codes for Luxury 29 customers. The codes can be used both in-store and online, with additional special discount codes available for customers during various festive seasons.
Voucher Feature
Design an interface menu for "Voucher" or discount codes that users have collected, categorized into three sections:
1. Active Vouchers – Discount codes that can be used.
2. Used Vouchers – Discount codes that have already been redeemed.
3. Expired Vouchers – Discount codes that are no longer valid.
The design should incorporate the application's primary color scheme and be optimized for a seamless and user-friendly experience.
Shopping Bag Feature
Design a "Promotion Code" button for applying discount codes to eligible products within the Shopping Bag Interface.
This interface is chosen because it appears just before the payment process, where users focus on the order summary. Placing the discount code button here increases user engagement and encourages them to apply promotions before completing their purchase.
My Loyalty Program
Design the interface for the "My Loyalty Program" feature, divided into four tiers:
-
Blue Member
-
Silver Member
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Black Member
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VIP Platinum Member
Each tier will display the benefits available to Luxury 29 users, with the tiers progressing based on the user's spending. The design should clearly highlight the benefits for each tier and provide a visually appealing progression as users advance through the program.