PEEP SHARE
Application
Peep Share is a messaging app with built-in cloud storage, offering free 20GB to store and share all file types. It supports text, voice, and video calls, along with social features, business accounts, and additional integrated services. Available on mobile and desktop.
Solo UX/UI designer
Role
Tool
Figma
Techniques
- Interviews
- User Groups
- Social Media Listening
- Competitive Analysis
- Wireframe & Prototype
Research
Research Objective
Analyze user pain points and challenges within the instant messaging application to gain a deeper understanding of their experiences. Identify usability issues, performance concerns, and feature gaps that may hinder user satisfaction. Based on these insights, propose improvements to enhance functionality, streamline the user interface, and optimize overall user experience.
Background Application PEEP SHARE
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Instant Messaging: Real-time text messaging with instantaneous delivery. 
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Media Sharing: Easily share photos and videos
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Group Chats: Manage group conversations for diverse needs. 
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Cloud Backup: Securely back up chats and media to the cloud for easy restoration. 
Social Media Research
Messaging Apps & Storage Limitations
1. User Behavior on Messaging Apps
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Messaging apps are essential for personal and professional communication, with users expecting seamless messaging, media sharing, and cloud backup.
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Social media discussions reveal that users prioritize speed, security, and accessibility when choosing a messaging app.
2. Pain Points Related to Low Storage
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Many messaging apps have limited built-in storage, forcing users to delete older messages or rely on third-party cloud services.
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Users frequently run out of space when sharing high-resolution images, videos, and documents, leading to frustration.
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Business users and content creators often struggle with file management, requiring a messaging app with built-in storage and cloud backup.
Competitive Analysis
PEEP share, LINE and Discord
Defining Pain Points & Peep Share’s Key Features
1. Identified Pain Points
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Lack of built-in cloud storage in most messaging apps.
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Limited file-sharing capabilities, especially for large files.
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Difficulty in retrieving old messages and media due to storage restrictions.
2. Peep Share’s Solutions & Features
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Free 20GB Cloud Storage : Supports all file types, making it easy to store and retrieve data.
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Seamless Messaging & Media Sharing : Instant messaging with high-quality voice and video calls.
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AI Translation : Real-time message translation for global communication.
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Extended Storage & Cloud Backup : Ensures chat history and media files remain accessible.
Redesign Challenges and Objectives
The redesign of this instant messaging application faced multiple challenges, including a complete UI overhaul, a brand transformation, a rebranding with a new app name, and the need to enhance the overall user experience (UX). One of the most critical issues was that the interface was not pixel-perfect, resulting in oversized banners that cluttered the screen and made it difficult for users to focus on essential content, such as their contact list.
Additionally, stakeholders requested a color scheme change from blue to orange, which required updating the logo and visual identity, as well as renaming the app to align with the platform’s new direction. Beyond aesthetics, the app also had to transition from an internal corporate communication tool to a consumer-friendly messaging platform, demanding a modern and intuitive interface.
The primary goal of the redesign was to improve usability, optimize the information hierarchy, and create a visually appealing and engaging experience to attract a broader audience. At the same time, renaming the app was a key part of the rebranding strategy, ensuring a refreshed identity that resonates better with the market and enhances brand recognition.
Logo Design
Interface Design
Previous Version
VS
New Version
Role and Design Process
As the sole UX/UI designer in a small team consisting of a graphic designer and a mobile developer, I had to manage multiple responsibilities to ensure the final product was both visually compelling and functionally effective.
The design process began with gathering requirements from the project manager, followed by defining core features and conducting competitive research to analyze similar applications and identify best practices. During the design phase, I focused on creating a clean and structured UI with pixel-perfect precision to enhance readability and accessibility.
As the application continuously expanded with new features, I prioritized organizing design files systematically to ensure clarity and ease of use for both the team and end users. Additionally, I structured design documentation to be intuitive and easily navigable, enabling seamless collaboration among the project manager, mobile developer, and graphic designer. This approach minimized confusion, improved workflow efficiency, and ensured smooth handoffs between design and development.
Managing tight deadlines was a significant challenge, but by leveraging Jira for task management, I ensured timely completion of work while maintaining high design standards. Throughout the process, I collaborated closely with the project manager and developer, iterating on designs based on feedback until we achieved the final polished version.
Solutions and Improvements
To address the app’s existing limitations and enhance user experience, several strategic design improvements were introduced. A modernized UI was implemented, incorporating a refined orange color scheme that was visually appealing yet easy on the eyes. The design process followed User-Centered Design (UCD) principles, ensuring that every decision was based on real user needs. Functionality-wise, the cloud storage feature (My Cloud) was expanded, offering 20MB of free storage, with plans for premium subscription packages in the future. Other key enhancements included the addition of a community forum, allowing users to engage in discussions, and the PEEP OA (Official Account), which provided an official channel for news updates and event registrations, such as the Mono 29 Countdown Pattaya 2025. Furthermore, a Peep Calendar was integrated, enabling users to organize their schedules with the help of Peep Bot notifications. These improvements not only solved previous usability issues but also made the app more feature-rich, competitive, and appealing to a broader audience.
Proposed solution to the problem
To enhance user experience and increase the app’s competitiveness, the team conducted research across multiple sources and developed a new concept, drafted under the name “Malibot,” inspired by Jasmine (the company name), reflecting both uniqueness and the business's identity.
Malibot was designed as an intelligent assistant, integrating new features within the chat environment to improve functionality.
Key features include:
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Personal Assistant – A personal assistant that provides recommendations, manages schedules, and plans personal activities, helping users organize their daily lives more efficiently
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AI Scheduling – A feature that allows users to schedule appointments and send reminders within group or direct chats, ensuring no important meetings are missed.
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AI Document – A feature that streamlines collaborative work on documents, allowing users to access and edit files directly within a group chat.
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AI Quick Message – A feature that suggests appropriate responses or quick messages to send back, saving time and facilitating faster communication.
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AI Bill – A feature that assists with bill collection. Users can simply take a photo of a receipt, send it in the chat, and mention the AI, which will automatically process the bill.
These features not only enhance convenience for users but also improve the efficiency of collaboration within the chat, addressing both the need for speed and seamless communication. Ultimately, these updates are designed to provide a more comprehensive and satisfying user experience.
PEEP Official - PEEP OA (Official Account)
Mono 29 Countdown Pattaya 2025
Impact and Key Takeaways
The redesign of this application has had a positive impact on both business objectives and user satisfaction. From a business perspective, the improvements have introduced a new revenue stream through cloud storage subscriptions, increased user engagement, and significantly expanded the app’s market reach. From a user perspective, the enhancements not only eliminated storage limitations but also made the app more organized and efficient, resulting in a smoother and more satisfying messaging experience.
This project was an invaluable learning opportunity, especially in managing a UX/UI project independently while balancing both creative and technical responsibilities. It also emphasized the importance of effective communication across teams, ensuring seamless collaboration between developers and stakeholders. Additionally, I gained significant experience in organizing files and workflows efficiently, making it easier for future designers and developers to understand and build upon the work.
Ultimately, the redesign transformed the app from a basic corporate communication tool into a fully functional, consumer-friendly messaging platform. This change not only improved the app's competitiveness but also created a memorable user experience that attracted a broader audience and successfully aligned with both business goals and user needs.
Design
Design System
Prototype
AI Translate feature
Since languages are diverse and their usage varies across different contexts, direct translation may sometimes lead to misunderstandings in communication. This feature can translate up to 20 languages, utilizing AI to analyze and translate effectively, ensuring smooth communication.
Step 1
You can select the language for both "Send" and "Received" messages.
Step 2
In the sending process, after typing a message, you can press the translate button. The translated message will be displayed along with the original text, allowing you to review and send it.
In the receiving process, if you want to translate a message from your conversation partner, you can press the "Translate by AI" button. The translated message will then be displayed.
Sending Process
Receiving Process
Optional
Users can enable or disable the translation feature as needed through the settings menu or a toggle button within the application. When enabled, the system will provide options to translate messages in both sending and receiving processes. However, if disabled, all messages will be displayed in their original language without automatic translation, allowing users the freedom to choose their preferred communication method.
My Cloud Feature
Due to the common issue where users of other instant messaging apps run out of storage and have to delete files to free up space, this feature is designed to provide 20GB of free cloud storage. If users need additional storage, they can purchase upgrade packages as needed.
Key features include :
1. Organized File Management
Files are categorized for easier search and access.
2. Supports All File Types with AI Summarization
Users can upload and store any type of file. Additionally, AI can generate concise summaries of documents, making it easier to understand key points quickly. This feature is seamlessly integrated with Peep Bot for enhanced usability.
AI Summarization
3. Shared Collections
Users can share specific file collections with friends, allowing them to collaborate and use the storage together. Additionally, collections can be shared directly within chat rooms for seamless access and collaboration.
Share collections within the chat room.
Calendar Feature
This feature helps organize class schedules, work plans, and daily life by allowing users to create multiple calendar types, such as a personal calendar, family calendar, and work calendar. Additionally, users can express their daily emotions through the calendar. When an appointment date arrives, a message will be sent to the chat.
1. Daily Schedule Management
- Plan class schedules, work schedules, and daily activities
- Flexible event creation and customization
2. Multiple Calendar Categories
- Personal Calendar
- Family Calendar
- Couple’s Calendar
- Work Calendar
- Friends’ Calendar
3. Daily Mood Tracking
- Log emotions and feelings each day
- Use icons or colors to visually represent moods on the calendar
4. Chat Notifications
- Sends reminders to the chat when an event is due
- Supports notifications via text and stickers
5. Calendar Sharing & Syncing
- Share calendars with family, friends, or colleagues
- Sync with other calendar apps for seamless integration
The Community Feature
The Community feature allows users to participate in various activities, engage in discussions, and watch live streaming in real-time. This feature enhances user engagement, fosters interaction within the app, and encourages users to return consistently.
1. Event Participation
- Users can join various events such as exhibitions, workshops, and meetups.
- Event notifications keep users updated on upcoming activities.
- A ticketing system may be included for events requiring entry passes.
2. Clubs & Discussions
- Users can create their own clubs, either public or private.
- Official Clubs provide news and updates from brands, organizations, or influencers.
- Users can post text, images, videos, links, and polls for discussion.
- Moderators & Admins manage clubs and oversee content.
3. Live Streaming & Real-Time Viewing
- Supports live streaming for special events, such as: Premier League football matches Seminars, concerts, and eSports tournaments
- Live Chat & Reactions allow real-time interaction among viewers.
